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Month: April 2024

The Evolution of User Personas: From Generic to Empathetic

User personas have long been a staple of UX design, helping teams create products that resonate with their target audience. But as technology advances and our understanding of human behavior deepens, the role of personas has evolved from generic representations to more empathetic, nuanced profiles that drive meaningful design decisions. The Old Way: Generic Personas In the early days of.. Read more

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